STORY DEVELOPMENT. STRATEGY. EXECUTION.
Authentic marketing is not the art of selling what you make but knowing what to make.
— PHILIP KOTLER
I have always loved creating. Since a young age, I was always the kid that loved to convey meaning and create genuine human interactions. I would make birthday presents for friends that were presented as full-fledged game shows… I designed sweaters for every club and team I was on. I have transformed old windows from century homes into crafted maps, picture frames, and corkboards. And I learned how to knit just so I could make my best friend a blanket to take to university. And did I ever love business and the psychology behind why people do what they do.
This… This is why branding, marketing, + design have become my areas of focus. My goal is to convey meaning through creation - to create stories. But now, I’m fuelled by a different objective; to develop identities that motivate customers, fulfill aesthetic + functionality needs, and most importantly directly reflect the core values of the companies I’m designing for.