Florida based Non-profit that offers Financial Services to Students
A client came to me with an idea in mind for his new financial services non-profit startup. The non-profit is called Monocle to bring light to a professional taking a closer, and well-respected look at your finances. The logo needed to be modern and minimal, but showcase professionalism and trust - whilst not looking overly daunting, with hopes of providing sensations of comfort and control to students who do not know the first thing about finance.
The Founder stated that he wanted the "o" to resemble a monocle and for a mustache to be strategically composed into the logo. Blue and orange were the colours of focus as they depict trust and comfort (familiarity).