I approach User Experience design with goals of intuitive functionality, intensive user research and collaboratively formulated wireframes and prototypes. I work amongst teams to increase the overall usability of platforms whilst amalgamating instinctually fluid structures and visually engaging elements.
STRATEGIC, AUTHENTIC + COMPELLING
Digital Marketing fuses the strategic creation and implementation of Design, Branding, and Marketing - developing a compelling and authentic storyline to reach and persuade user decisions through the strategic use of contention creation, SEO ability, and cohesive design across an array of digital platforms.
EXPLORATIVE AND HANDCRAFTED
I turned my focus within Design to typography with I fell in love with the intricate construction of letters and characters. Hand lettering and calligraphy were my first sources of exploration. It was within those crafts that I began to discover my voice as a designer. Thinking with Type transitioned my interest from handcrafted letters to detail and ideology oriented, pixel-perfect font design.